I work hands-on with founders and executive teams to sharpen product strategy, build go-to-market, and get the operational fundamentals right — so you can focus on what's next.
How I Help
Every engagement is tailored. Here's where I tend to add the most value.
I don't just set the strategy — I work alongside your team in the day-to-day. Roadmap ownership, sprint execution, cross-functional alignment, and hands-on operations from standup to board room.
Positioning, pricing, launch planning, and channel strategy. I've built GTM playbooks at Monster, Axiom, and a handful of earlier-stage companies — happy to share what works.
Activation, retention, and expansion — grounded in data, not guesswork. I'll help you find the levers that actually move your North Star metric.
OKRs, sprint cadence, cross-functional alignment — the operating systems that turn good strategy into consistent execution. This is often where I start.
I look at your daily operations — hiring plans, role definitions, workflows — and identify where AI and automation can make your team more effective. Onsite or remote, the goal is the same: people doing their best work.
KPI frameworks, instrumentation, and dashboards that surface what matters. Decisions from signal, not noise.
What Clients Say
From founders and executives I've had the chance to work with.
Derek has an exceptional blend of technical expertise, problem-solving skills, and business judgement. One of his greatest strengths is his ability to communicate clearly to both technical and non-technical stakeholders.
CEO, Latitude Legal
Derek joined Axiom and built the customer-facing digital platform from 0 to 1. He set OKRs, did most of the analytics himself, and developed a close partnership with Sales and Marketing to drive success.
CPO, Axiom
Derek immediately developed a strong grasp of our business model and customer pain points, and took the initiative on front-line communications with our super users.
CTO, Demi Compost
About
I've spent 15+ years building and scaling digital products — from enterprise platforms at Monster Worldwide and Axiom Law, to global media and data products at GroupM/WPP, to decentralized infrastructure at Orderly in Web3.
I started JMG Advisors because I kept meeting founders and product teams at inflection points — great product, real traction, but stuck on what comes next. I enjoy rolling up my sleeves and working through those problems together.
I'm not a big consultancy. This is a personal practice, and I treat every engagement like it's my own company.
Work With MeIndustries
Verticals where I've shipped product and learned what actually moves the needle.
How It Works
No long proposals or heavy process. Here's how we typically get started.
A 30-minute conversation to understand your product, where you're headed, and what's in the way. No pitch — just an honest chat.
If there's a fit, I'll put together a focused action plan with clear priorities, milestones, and accountability — built around your stage and goals.
I embed with your team on a weekly cadence — shipping alongside you, removing blockers, and making sure we're moving the right things forward.